The Mid-Atlantic Chapter of the International Interior Design Association (MAC) is a professional organization
dedicated to advancing the knowledge of interior design among professionals and expanding the awareness and appreciation of interior design among the general public. Serving the Washington Metropolitan Area, Northern Virginia, Baltimore, and Annapolis

Breaking Boundaries is back! The event will take place Wednesday morning on the opening day of NeoCon East. The theme of this year’s event is “Design Changes Everything!” and promises to be energizing highlighting design thinking in business and education.
We are thrilled to have Dan Heath, famed co-author, along with his brother Chip, of Switch; How to Change When Change is Hard and Made to stick. Dan and Chip are regularly featured in Fast Company Magazine as well. Again this year our morning entertainment will be Say Chance.
Dan Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. Previously, Dan worked as a researcher and case writer for Harvard Business School, co- authoring 10 case studies on entrepreneurial ventures, and later served as a Consultant to the Policy Programs of the Aspen Institute. In 1997, Dan co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks.
A generous portion of this event’s proceeds will benefit HealthCare for the Homeless and their “Housing First” program that is helping homeless people get off the street permanently.
DATE: Wednesday October 17, 2012
TIME: 7:00 a.m. – 9:30 a.m.
WHERE: American Visionary Arts Museum
800 Key Highway
Baltimore, Maryland 21230
MORE INFO: http://www.breakingboundariesbcc.com/callforsponsors.php
CONTACT: If you are interested in sponsoring this year’s event, contact Rich Loeffler at rloeffler@knoll.com or (443) 226-8719